Campaign Trick #10 – Always Think Of The Visual Impact

The tenth and final campaign trick is that it is always important to think of the visual impact. When David Nicholl wanted to highlight forcefeeding of detainees at Guantanamo he himself allowed himself to be restrained and forcefed for a media photocall. This then got picked up in The Times amongst other media (see – unfortunately no photo). The lesson to be learnt is that if you can do something that stands out, that relates to the issue being campaigned on and that it provides a good photo then the media are more likely to report your action.


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