This might seem obvious but you need to use your heart and your brain in campaigning. You need your brain to plan and to think about how your ‘opponents’ will react. If you can do this you’ll be better prepared to respond to any questions raised in an interview or in newspaper articles or letters pages. It is important to use your heart to make it ‘personal’ and connect with family members of an imprisoned person if you can. If you can’t connect with them it is highly unlikely you’ll have any chance of relating to others.
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