When you are undertaking a campaign its important to keep your message clear and concise. Any press release should be a maximum of one side of A4. It is worth showing the press release to someone who doesn’t know the subject as they will be in the same position as the average person. Remember with press releases that local media want a local message so find an appropriate local hook. If your press release leads to an interview then you need to be able to say in one sentence what your campaign is about.
If you have experience of this then why not leave a comment and share with others.