Campaign Trick #4 – Use Celebrity Endorsement

When campaigning it can help to get press coverage if you use celebrity endorsement. David Nicholl in his campaigning on Guantanamo Bay met Terry Waite (famous for being held hostage in Lebanon from 1987-91) and used the photo to help get additional media coverage. You don’t necessarily have to involve a national celebrity, a local one can achieve coverage in your local paper.

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