The featured campaign trick this week is that perceived weaknesses are strengths. For an individual for example not being a member of the ‘usual suspects’ can be a strength. Doing things in an authentic individual way is a strength – you don’t have to be an experienced activist to succeed and approaching things in a different manner can be the key to succeeding.
Being a member of a particular group can be a great way to coordinate things. For example an LGBT person can be better placed to campaign on LGBT rights, someone from an ethnic minority likewise. The key is that one size doesn’t fit all – look at how your experiences connect to your campaigning and remember everyone brings a different yet valuable contribution to a campaign.